Maruti Udyog in 2003


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTA074
Case Length : 19 Pages
Period : 2003
Organization : Maruti Udyog Limited
Pub Date : 2003
Teaching Note :Not Available
Countries : India
Industry : Automobile

To download Maruti Udyog in 2003 case study (Case Code: BSTA074) click on the button below, and select the case from the list of available cases:







Price:

For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts Contd...

Diversification

Maruti entered four related businesses- corporate lease and fleet management (Mid-2001), buying and selling of used cars (October 2001) auto finance (January 2002), car insurance (May 2002). Maruti believed it was important to provide customers a "one-stop shop" for automobiles and automobile-related products and services, in what it termed the "360 degree customer experience"...

Future Outlook

Maruti had set a target of wresting a 60% market share of the country's car market during the period 2003-2006.

Introducing new vehicles, improving the quality of the existing ones and sprucing up the countrywide dealer network were the major initiatives in this direction...

Exhibits

Exhibit I: Indian Car Industry: Models & Segments in 2003
Exhibit II: Maruti's Major Brands
Exhibit III: Indian Car Industry: Sales of Major Players (in Rs. crores)
Exhibit IV: Maruti's Distribution Network
Exhibit V: Maruti vs. Industry: Key Financial Ratios in 2002
Exhibit VI: Indian Car Industry: Classification of Models
Exhibit VII: Maruti's Product Line

  

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Study, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.